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Total Branding and Rebranding: From Emerald Green to a new identity

Skoda branding setup with a green inflatable finish arch
Skoda Denmark represents one of our most technical and extensive cases, perfectly illustrating the advantages of AXION's airtight and modular system. The collaboration spans a wide range of event materials, including the robust AXION Lite event tents, specially designed Tripods, and advertising pillars in heights up to 5 meters.

When Skoda globally rolled out their new visual identity with an updated logo and characteristic green shades, the case took on an extra dimension: Instead of investing in entirely new event equipment, we carried out a total rebranding of their existing fleet at our workshop. By simply replacing the sublimation-printed covers on their existing airtight foundations, Skoda was able to transform their entire visual expression in record time.

Watch the rebranding process here

The total setup, used by Skoda for everything from major cycling races to dealership events, includes:
• AXION Square tents: A stable foundation with enormous branding surfaces.
• Tripod tents: Iconic pavilions with large openings.
• Inflatable Arches: A silent and professional frame for sporting events.
• Event Furniture: Including inflatable bistro tables.
• Pillars: 3-5 meter high eye-catchers ensuring visibility over large crowds.

A complete solution that not only showcases the strength of AXION's design but also proves how modular construction future-proofs a company's investment in event materials.
Skoda AXION tripod advertising tent in the new Emerald Green color
5-meter-high Skoda advertising columns with replaceable covers
Inflatable cafe tables with Skoda logo and branding

Products in this case:

Technical Rebranding and Cover Replacement

The Skoda case is the ultimate proof of the AXION system's circular value. When the brand changed identity, they sent their existing AXION tents and advertising pillars to our workshop. Here, we removed the old covers and fitted new ones in 'Emerald Green'. Because the foundation is airtight and virtually indestructible, the customer saves approximately 50% of the cost compared to buying new, while reusing the most resource-intensive part of the product. It is both economically smart and more sustainable.

Full-Service Delivery for Major Events

In addition to rebranding, we continuously supply equipment for Skoda's large-scale setups at cycling races and outdoor events. Here, the requirements are extreme: The equipment must withstand windy conditions in open fields and be deployable quickly by just a few people. By combining inflatable arches with event furniture and Tripod tents, we create a cohesive brand experience that is 100% noise-free and visually impressive, whether on top of a hill or in the middle of a city center.